Letchworth Nub News run a series called First Glimpse dedicated to showcasing brand new businesses that are opening in our town and surrounding areas.

We champion local businesses and want to see OUR community thrive.

Our stories are seen by our many, many thousands of readers but also by our newsletter subscribers every Friday - because also we'll share your story or event in our regular Friday newsletter - as well as via all our social media platforms.

So, if you are starting a new business in Letchworth or North Herts, please do get in touch as we'd love to highlight your work.

So, read on for a new business opening in Letchworth town centre.

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New store alert in Letchworth town centre: Petculiar Little Shop is now open after a successful launch day.

Offering raw and alternative healthcare for your pets, Petculiar is a naturopathic pet store that specialises in natural remedies, holistic health, exotic and novel protein and supplements.

Petculiar's founder Hallé told Letchworth Nub News: "Our opening 'pawty' was a success.

"We were expecting 40 people at best but more than 70 humans and over 20 dogs turned up!"

Hallé added: "We founded Petculiar Little Shop with one goal in mind: providing a high-quality, natural alternatives and a holistic approach to keeping our fur babies in their best health.

"Being 'pawrents' ourselves, we have struggled against countless allergies/intolerances, through this our passion has continued to grow to find the best products to add to your dog and cats' cupboards.

"We know that every product counts, and strive to make the entire shopping experience as rewarding as possible."

Peculiar is situated in The Arcade in Letchowrth town centre.

Open Wednesday to Friday from 10am to 530pm

Saturday from 10am to 4pm

Sunday from 10am to 3pm

If you are opening a new business in Letchworth, Baldock, Royston, Stotfold, Shefford and/or surrounding villages we'd love to hear from you - please do get in touch by emailing us at [email protected]